|Monday, October 28, 2019|
|10:00 AM - 7:30 PM|
Golf Outing (Shotgun Start)
Golf at the world-class Troon North Golf Club. This golfer's paradise stands as the hallmark of the desert golf experience, stretching through ravines and foothills in the Sonoran desert. Limited to restaurant executives and golf sponsors only.
|1:00 PM - 2:15 PM|
Interactive Workshop: Bridging the IT & Business Divide
Matt Sebek, VP of Digital, WWT-Digital
Scott Scherer, CIO, Jersey Mike's Franchise Systems, Inc.
Anita Klopfenstein, Chief Information Officer, Little Caesar's Enterprises
Restaurant operations cannot survive in silos, nor can they thrive. Balancing the needs of today’s connected consumer with effective business strategies requires insight and execution in order to be ready for tomorrow’s challenges and opportunities. In this interactive session, hear from top restaurant leaders how brands have transformed their digital footprint. Through facilitated discussion, attendees will workshop how to benchmark competition, identify areas of opportunity, and how to create cohesive omni-channel strategies in order to yield positive business results.
|3:00 PM - 5:00 PM|
Desert Jeep Adventure Tour
Sign up for this exciting off-road adventure! An unforgettable private Jeep outing explores the wonder of the Sonoran Desert. Cowboy guides share stories about the unique flora and fauna, thrilling nature lovers and fun seekers alike! Limited to restaurant executives and Jeep experience sponsors only.
|6:30 PM - 7:30 PM|
|7:30 PM - 9:30 PM|
|Tuesday, October 29, 2019|
|7:30 AM - 6:30 PM|
|7:45 AM - 8:30 AM|
Networking Breakfast featuring Idea Exchange Topic Tables
|8:30 AM - 9:40 AM|
Keynote: What's Real & What's Next in the Service Experience
Restaurants have entered the age of augmented service, and have only just begun to scratch the surface of how technology can change food service experiences. Join a journey of discovery led by Shawn DuBravac, a New York Times best-selling author, futurist and trendcaster whose background includes 12 years as the chief economist for the Consumer Technology Association / CES. At MURTEC Executive Summit, DuBravac will cut to how other industries are re-thinking the customer journey, using virtual reality, artificial intelligence, analytics, drones, digital payment, geolocation and more to create new customer experiences. The future is more accessible than you might think: "We're so accustomed to doing things the same way -- there are also opportunities to grow your offerings using assets that you already have at hand," hints DuBravac. Following a provocative look at what restaurants can do today, DuBravac will also predict how digitization will continue to reshape everyday experiences in the years ahead.
|9:40 AM - 9:50 AM|
Restaurant Technology Network Update
|9:50 AM - 10:30 AM|
Keynote Networking Break
|10:30 AM - 11:10 AM|
GS1 Innovation Lab 1: Building the Next Generation Customer Journey
Hear how White Castle’s VP of Technology, Susan Carroll-Boser, set up the business case for next-generation technologies to power the White Castle experience. Carroll will reveal how White Castle is rethinking the way customers are allowed in the restaurant space – while providing more choices than ever before. In a fast-paced presentation, covering AI, voice technology, automation, geolocation and more, Carroll will show how to approach the IT roadmap with the customer journey as a foundation, showing benefits, needs and the expected ROI. She will then lead attendees through several exercises to identify problems and the appropriate solutions to solve for business problems.
|11:15 AM - 12:00 PM|
GS2 Refreshing The Enterprise: Digital Download from a Global Leader
Melissa Fahs, Vice President, Foodservice Digital Commerce, The Coca-Cola Company
Billy Koehler, Director of Marketing Technology, The Coca-Cola Company
With 500+ brands offered in more than 200 countries and territories, Coca-Cola is far more than just a beverage partner. In this session, Coca-Cola executives share what the iconic brand is doing to maintain relevance, provide an edge and continue its experiential legacy in a digital native consumer world. You'll walk away with insights, trend perspectives and best practices driving digital interactions that translate into tangibles. Digitizing your enterprise takes many forms - from creative bundles to vibrant imagery - and impacts multiple touchpoints from in-store and online to drive-thru. Don't miss this caffeine-fueled session, with actionable ideas to increase upsells, redistribute labor and tap into the ultimate guest experience.
|12:00 PM - 12:15 PM|
GS3 MURTEC Breakthrough Award Presentations
Don't miss the presentation of the 2019 MURTEC Breakthrough Awards at this year’s MURTEC Executive Summit. Hospitality Technology will recognize restaurant companies for outstanding innovation in enterprise- and customer-facing technologies. Attendees will see the 2019 awards revealed and presented, and then immediately after lunch honorees will share highlights of their award-winning initiatives.
|12:20 PM - 1:30 PM|
Networking Luncheon featuring Idea Exchange Topic Tables
Restaurant Technology Network Luncheon
|1:30 PM - 2:05 PM|
GS4 Breakthrough Award Winner Presentations
The 2019 Breakthrough Award winners will each share a 15-minute presentation on their Award-winning initiatives.
|2:10 PM - 2:50 PM|
GS5 Innovation Lab 2: Making the Business Case for the Restaurant of the Future
Many restaurants are still working through digital transformation as they identify what experiences resonate with guests and employees. In this interactive Innovation Lab, Kathleen Chugh, Global CTO of Nando’s, will take attendees through an exercise of plotting out technology initiatives. This process of innovation is instructive for both IT managers and senior executives to visualize the level of effort, investment and expected returns.
|2:55 PM - 3:45 PM|
GS6 Solution Provider Panel
|3:45 PM - 4:30 PM|
Editorial Advisory Board & MURTEC Executive Summit Advisory Council Meeting
|4:35 PM - 5:15 PM|
GS7 Mastering the Evolving Ordering Experience
John Robinson, Director Retail Systems, Sonic Corp.
Robert Notte, VP of IT, MOD Pizza
Anna Wolfe, Senior Editor, Hospitality Technology
Louis Grande, SVP IT, Red Lobster
As brands see increasing percentages of orders shifting to digital channels be that pre-arrival or on-site, restaurants have to make sure that service strategies evolve to deliver top-notch experiences. This panel will delve into how their brands are addressing customers’ shifting preferences to order ahead or bypass human servers. Topics will include: how to blend online and in-store demands, how to leverage ordering data, lessons learned from rollouts, how to leverage ordering ease to win loyalty, and more.
|5:15 PM - 5:20 PM|
Day One Closing Remarks
|5:20 PM - 6:20 PM|
|Wednesday, October 30, 2019|
|7:30 AM - 8:00 AM|
|7:30 AM - 12:10 PM|
|8:00 AM - 8:55 AM|
GS8 Restaurant Technology Network Industry Update
Angela Diffly, Co-Founder & Director of Membership, Restaurant Technology Network, Restaurant Technology Network, EnsembleIQ
Tamy Duplantis, CIO, Return on Information Consulting
Robert Notte, VP of Technology, MOD Pizza
Joe Tenczar, Co-Founder, Restaurant CIOs
Subha Rajagopalan, VP, IT Applications, P.F. Chang's
RTN takes the stage, joined by a panel of restaurant executives from its Board of Governors, to discuss the community and its accolades since inception. During this session, we'll share exciting updates related to RTN workgroups and the progress made to date towards creating best practices, standards and guidelines purpose-built for the restaurant industry at large.
|9:00 AM - 9:50 AM|
GS9 Top Technologies Driving Customer Experience: 2019 Customer Engagement Technology Study Insights & Discussion
Chris Andrews, CIO, Smoothie King
Daniel Connolly, Dean, College of Business and Public Administration, Drake University
Keith Fitzgerald, VP Technology, Honeygrow
Donna Cobb, Executive Director, Enterprise Marketing, Comcast Business
Customer demands are driving restaurants to put a hyper focus on convenience and customization as the era of I want when I want it consumer also adds “where I want it.” This panel discussion led by the analyst and author of the 2019 Customer Engagement Technology Study, will dig deep into what customer-facing technology restaurants feel has benefits for both the consumer and the business and cross-reference that sentiment against what consumers say they feel adds value to a brand.
|9:50 AM - 10:15 AM|
|10:15 AM - 11:00 AM|
Keynote: Getting a Return on Experience
After swiftly making the move from CMO to president of Del Frisco's Grille, Brandon Coleman III shares real-world examples of "the who and the why" of customer experience ROI. Before a brand can embrace next-gen customer-centric tech, he argues it must not only know the customer, but stay true to the brand itself. Starbucks app is wildly successful because the business model and brand is about the functional needs of customers; whereas a fine dining establishment is rooted in personal leisure and intimate social connection. This self-awareness is key to making the right technology decisions at every turn, which, in Del Frisco Grille's case, meant investing in "invisible" technology that drives the business forward, rather than customer-facing tech that conflicts with the brand promise. In this session, Coleman leads you on a journey of brand passion and technology awareness that takes the road less traveled and arrives at just the right destination.
|11:05 AM - 12:05 PM|
GS10 C-Suite Power Panel: Top Restaurant Execs Look to 2020
Dorothy Creamer, Editor-in-Chief, Hospitality Technology
Justin Falciola, SVP, Chief Analytics & Technology Officer, Papa John's International, Inc.
Chris Satchell, CTO, Zume Inc.
Dave Harris, Chief Information Officer, Shake Shack
Hear from a powerhouse cross section of leadership from the restaurant industry’s top brands. Find out what they think are the top technologies impacting customer experience and how they focus their brands’ strategies to deliver on this generation’s demands and compete in a crowded space.
|12:05 PM - 12:15 PM|