Outpace the Current or Get Pulled Under.

Empowering restaurant leaders to turn technology into unified strategy, and strategy into forward momentum!
Join the restaurant industry's top executives to build the systems, strategy, and alignment required to lead what's next.

Register

OCTOBER 21 - 23, 2026
Loews Coronado Bay, Coronado CA

The restaurant operator’s landscape is a relentless tide of emerging AI, evolving loyalty structures, and reengineered operations. Keeping up is a full-time challenge, and to remain relevant, efficient, profitable, and memorable, restaurant leaders must find strategies to stay Ahead of the Current.

The MURTEC Executive Summit is the definitive two-day strategy intensive for the leadership suite. While technology is the centerpiece, this is a business strategy summit designed for restaurant leaders—from the executive office to marketing, finance, operations, and tech—to explore how business goals are met through a technological lens

Friday's MarTech Masterclass:

Bridge the gap between marketing vision and technical infrastructure during this exclusive "joint-seat" experience, where CMOs and CIOs move beyond silos to co-author a synchronized 2027 roadmap. This accelerated half-day masterclass moves from foundational MarTech intelligence and proven executive case studies into a collaborative strategy lab, providing the "Point of Clarity" your leadership team needs to master unified data architecture and the transition to agentic AI.

What to Expect

  • A High-Performance Atmosphere: An impeccably engineered executive experience designed for fluid, low-pressure networking and powerful strategic insights.
     
  • Strategy Over Specifications: A focused environment that prioritizes business outcomes, ensuring technology remains a part of the broader executive conversation.
     
  • Interactive Peer Dialogue: Engage in high-level workshops and sessions that spark the discussion and debate necessary to refine your brand's direction.

Who Attends

  • The Executive Office: CEOs and COOs aligning technology with operational excellence.
     
  • Marketing & Digital: CMOs and Mar-Tech leads mastering the balance of AI and guest experience.
     
  • Finance: CFOs evaluating ROI and the strategic cost of staying relevant.
     
  • Technology: CIOs and CTOs looking to bridge the gap between IT and the rest of the boardroom.
     

Staying ahead requires more than a CIO in a silo; it requires the unified presence of the C-suite.

From Marketing and Finance to Ops and IT, MURTEC Executive Summit provides the space your team needs to steer your brand toward a high-performance future.

The CFO-to-CIO Unified Commerce Strategy: How marketing, finance, and tech should align to navigate the next wave of frictionless payments, loyalty and security.

Off-Prem 2.0: What’s Your Revenue Diversification Strategy? Have you maximized your opportunities across catering, automated vending or grocery-store licensing? Learn from the brands that are staying ahead of that current.

The Guest Outlook: HT reveals its annual survey of restaurant guests, including their take on the tech-enambled experiences that matter - and those that don’t.

Build vs. Buy in the Age of AI: The traditional debate is being rewritten by AI.
Is owning your IP the only way to win, or is speed-to-market the only way to survive? We’re pitting these philosophies against each other to help you build your roadmap.

COVETED AWARDS

The prestigious Breakthrough Awards celebrate innovation and excellence in restaurant technology.

Winners will be announced live during MURTEC Executive Summit, showcasing the groundbreaking contributions that are shaping the future of the industry. This is a key moment to recognize outstanding achievements and connect with the leaders driving change!

Submit a Nomination Today!