The Coca-Cola Company
Director of Marketing Technology
Billy Koehler is the Director of Marketing Technology for Coca-Cola’s National Foodservice & On Premise organization. Billy entered this position with over 13 years of digital marketing experience and a diverse background that includes both IT and Marketing disciplines. In this position, Billy leverages his unique background and strong experience in building great digital interactions to enable the Marketing Technology team to deliver on their commitment to maximize value creation by providing digital capabilities, partnerships, and expertise to win in today’s digital economy.
Prior to Coca-Cola, Billy worked for Chick-fil-A where he led customer identity and data strategy focusing on the highly-rated Chick-fil-A One app and digital platforms. Prior to that role, Billy was the project lead for Chick-fil-A’s customer relationship strategy & served as the primary liaison between Digital Marketing & Information Technology business areas.
Billy completed his BBA in Management Information Systems from the University of Georgia. While in Athens, Billy participated in varsity football, the Pi Kappa Phi fraternity, and played bass in a touring band. Billy also completed his MBA in Marketing Strategy from Emory University’s Goizueta Business School. In his spare time, Billy enjoys watching football, painting, and cooking on his Big Green Egg.
Billy lives in Johns Creek with his wife Blyth and their two children, Grace (4) and Liam (1).