Troy Hooper is an executive leader, growth strategist, and hospitality veteran with over three decades of experience driving multi-unit expansion, operational excellence, and brand transformation. As CEO of Hot Palette America, Troy leads the North American division and serves as co-CEO for the global platform of Pepper Lunch—a fast-casual powerhouse with over 580 locations across 17 countries.

Throughout his 31-year career, Troy has founded, rebranded, and scaled restaurant systems across all service models. Beyond his role at Hot Palette, he is the Founder & CEO of Kiwi Restaurant Partners, a hospitality consulting and development firm, and host of The Pineapple Perspective podcast, where he explores how cross-industry hospitality mindsets drive measurable business results. At the MURTEC Executive Summit, Troy brings deep business acumen and a practical approach to modernizing tech, systems, and strategy for rapidly expanding global brands.