What happens when you automate transaction-taking but reinvest that human energy into guest hospitality? If you’re Pepper Lunch, you drive basket size, elevate brand sentiment, and build a truly scalable store model. Troy Hooper, Pepper Lunch’s strategic advisory to the board and former CEO, joins us for an informal fireside chat on leading the global fast-casual brand through a high-impact digital evolution.

Discover how the brand paired self-service kiosks with dedicated hospitality hosts before it was cool. Learn how the brand transformed its customer perception from food speed to service friendliness—while generating a dramatic lift in average check size. 

Beyond store-level technology, Troy will share advice for tech executives on proving 100% measurable four-wall ROI, breaking down organizational silos, building cross-departmental coalitions, and securing full operational adoption for new technology rollouts.