Joey Cioffi is the founder and CEO of Salad House, a fast-casual health-focused franchise brand known for its fresh chopped salads, made to order proteins and its Create-Your-Own salad option. Coming from a family rooted in the restaurant industry, Joey expanded beyond the traditional deli business into fast-casual dining. Through perseverance, calculated risk-taking, and relentless drive, he transformed Salad House into a scalable franchise.