Christopher Gumprecht leads both Marketing and Technology at Craveworthy Brands, a growing
portfolio of fast-casual and QSR concepts with big ambitions and even bigger flavor. With over
two decades of experience in hospitality and restaurant tech, Christopher is known for bridging
the gap between digital innovation and operational impact (usually with an iced tea in one hand
and a dashboard full of KPIs in the other).

Before joining Craveworthy, he helped scale and transform brands like Lettuce Entertain You
and Rōti, launching mobile ordering platforms, in-house POS systems, and loyalty programs that
actually made customers want to stick around.

At Craveworthy, he oversees marketing for 17 brands (and counting), drives loyalty and digital
transformation strategies, and tries to make “IT” feel a little less like a black box. Christopher is
especially passionate about making complex systems simple, building high-performing teams,
and finding practical ways to integrate new tools without overwhelming operators.

When he’s not helping restaurant teams grow sales or improve tech stacks, you can find him at
Barry’s Bootcamp, planning his next travel adventure, or updating his dog’s Instagram account.