Alicia Battershell is the Director of Financial Planning and Analysis at Bluemont Group, a Dunkin’ franchisee operating across 85+ locations. With a strong background in accounting and financial analysis, she specializes in leveraging data to improve financial performance, streamline operations, and drive smarter decision-making.

With more than 20 years of experience in the restaurant industry, Alicia has worked across corporate accounting, lease accounting, and financial planning roles. She has a deep understanding of the challenges restaurant operators face—especially when it comes to turning complex data into clear, actionable insights.