Casey Hilder is Director of Marketing for Starbird. Since joining the brand in 2017, he has helped grow it from three restaurants, playing an integral role in achieving comp sales of over 25% for four consecutive years. Under his 7+ years of leadership, Starbird has been recognized as an innovative concept defining the super-premium QSR segment, and has achieved median unit sales of $4.3 million.
Hilder has led marketing efforts for several of the company’s most successful limited-time offers and was instrumental in their development, launch, and ongoing success. With over 10 years of marketing and operations experience, Hilder has a keen understanding of evolving consumer behavior and how to drive engagement for business results. He launched Starbird’s TikTok account, growing it to 150,000 followers in under two years, and implemented the loyalty program in early 2020, expanding web and mobile app usage to over 200,000 users, now accounting for 25% of streetside restaurant sales nationwide.
In recognition of his impact, Hilder was named one of QSR magazine’s Young Leaders to Watch in 2022 and one of NRN’s most influential marketers on their 2024 Power List. Prior to Starbird, he was marketing manager for Thunderdome Restaurant Group, helping grow the fast-casual concept Currito. Hilder holds a bachelor’s degree in Business Management and Entrepreneurship from Xavier University.