Full Name
Flavio Diomede
Company Name
Starbucks Coffee Co
Job Title
Director, Customer & Retail Technology
Speaker Bio
Responsible for the unique technology strategy enabling delivery at Starbucks, Flavio is an expert in retail digital transformation. As head of retail software engineering, the systems he designs handle all sales flowing into retail stores.

His journey in digital transformation began with McDonald’s in 2003, leading the global systems replacement program. Flavio has worked with many other brands and industry solution vendors planning and executing mergers and acquisitions, implementing technology transfers and scaling business powered by digital solutions.
Flavio Diomede