John Pruban has been a thought leader in the point of sale (POS) and retail IT services industry for over 25 years. John began tekservePOS, a business focused on POS hardware procurement in 2001 and under his leadership, the company achieved incredible success and became certified resale partners with over 100 OEMs. However, as the marketplace evolved and retail IT professionals were challenged to do more with less, he committed the business to increasing its value to its customers with a full range of services that complimented their hardware needs. As a result, Level 10 was formed and John, as well as his entire team, challenges customers and partners to reach their highest level.