Whether they know it or not, most restaurants already have attention: guests searching, scrolling, and calling. Most of that attention leaks before it turns into an order. In this executive briefing, Shawn Walchef (Owner, Cali BBQ and Founder, Cali BBQ Media) walks through the demand system his restaurants run every day: generate demand with stories, capture it when the guest raises their hand, convert the order, and bring the guest back. This session will dig into a new way Cali BBQ is capturing guest demand—evidence of technology's ability to aid in the process. This past Father's Day, when a custom voice AI took total ownership of Cali BBQ's phone lines, it handled complex catering orders around the clock, and drove $26,000 in sales across 268 orders with an 18% lift. Attendees leave with a simple framework to find the demand leak in their own operation and make an action plan on how to respond.