Janneke van Geuns is head of insights & analytics at Google. She is leading a team of analysts who are responsible for taking analytics and search intent data to tell stories, drive strategy and prove impact for Google’s large food, beverage and restaurant advertisers. Before joining Google, Janneke was a director of strategic analytics at creative advertising agency FCB. Originally from Amsterdam, The Netherlands, she moved to the United States 9 years ago to get her M.Sc in integrated marketing communications at Northwestern University where she specialized in marketing analytics.